Perfection for a Better Game
With innovation as its driving factor, Baden asked, "How do we make the game better for the player?" Baden's first major innovation in sports was creating the women's sized basketball, becoming the first athletic ball manufacturer to produce the women's ball, adopted by the NCAA in 1984. Since this achievement, Baden has innovated countless technologies for basketball, volleyball, soccer, football, baseball, and softball, including Axe baseball and softball bats, a line of ergonomic bats, which are changing the face of the game.
That same question and approach is how Baden views the start of any new product. Baden doesn't create "me too" products, but carefully analyzes each component of a ball or sports accessory, looking to optimize it for as close to perfect a user experience as possible for the player.
WHAT WE STAND FOR
Baden's goal is to give its customers an authentic experience, from the people they interact with to the product they provide. Baden's vision statement, mission statement, and core values represent what Baden stands for and what is central to everything we do.
The sporting goods brand most trusted for world class quality and innovation
To anticipate and satisfy what our customers want and to respond with speed, quality, innovation, and authenticity.
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